TPC Blog

Attracting and retaining top talent is a struggle for all businesses - big or small. In a competitive marketplace, savvy employees are on the lookout for opportunities that not only fulfill their passion but also pad the wallet. Hence, offering a compensation package that shines brightly in the job market is your best shot at landing and keeping the brightest stars.

For small business owners, the challenge is doubly important and doubly difficult. How do you compete with the larger companies with seemingly endless pockets when it comes to employee compensation?

Fear not, as you're about to embark on a journey where size doesn't matter, but strategy does. Here's an actionable guide to build a compensation package that positions your business as a top employer.

Step 1: Research Industry Standards

The first step in building a competitive compensation package is having a solid foundation, which means understanding industry standards. This is more than just Googling salaries; it's about conducting proper market research that gives you comparative data.

The main goal of this research is to understand the overall compensation landscape in your industry. Look at what the big players offer and what the industry-trending startups are giving their employees. Analyze job roles similar to the ones in your business. What's the range? Where do you hope to position your compensation?

Step 2: Define Job Roles and Responsibilities

How you describe a job can significantly influence candidate evaluation. A vague job description can lead to false expectations from both sides, paving the way for frustration later on.

Job roles and responsibilities must be clearly outlined. Ensure that these descriptions are accurate and comprehensive, leaving no room for interpretation. They should reflect the actual tasks involved and the weight they carry within the organization.

Roles should also include potential growth paths and how individuals instrumental in business growth might see their compensation change. This not only clarifies progression for the employee but also aligns their interests with the business's success.

Step 3: Determine Salary Grade

Establishing your salary grades is the heart of your compensation package. You don't want to undershoot and lose talent, nor overshoot and burden your finances.

Use the data collected in Step 1 to create your salary ranges. What's the minimum you can pay to stay competitive and fair? What's the maximum you can afford to attract top performers? A viable tactic here is to opt for a range, say 15-20% above and below the midpoint.

Be prepared to adjust the ranges as needed. Economic shifts, new technologies, or legislative changes can alter what's competitive. Regularly reviewing these ranges will ensure you don't fall behind.

Step 4: Consider Additional Benefits

Beyond salary, consider additional benefits like health insurance, which is a standard for most full-time positions, and PTO, which serves as an effective buffer for burnout.

Consider tailor-made benefits that cater to the demographic you employ. Young professionals might appreciate flexible work hours or gym memberships, while more seasoned pros might lean more towards retirement or health savings plans.

Family-friendly policies can also significantly sweeten the deal. Offer parental leave, childcare support, or opportunities for remote work. Commonly undervalued options can make a big difference when considering company culture.

Step 5: Performance-Based Compensation

Performance-based compensation can motivate employees to achieve their best. Incentive plans, profit sharing, and bonuses for exceptional work can serve as powerful tools.

Decide on clear, measurable metrics that will trigger these bonuses and incentives. This ensures equity and clarity for your employees in how they can earn extra compensation.

Incorporate long-term rewards, such as stock options or pension plans, to incentivize loyalty and sustained performance that aligns with your business's long-term goals.

Step 6: Communicate The Package

Once you've crafted your competitive package, the next step is to effectively communicate it to current and potential employees. Transparency about the way compensation is structured increases trust and employee satisfaction. Conduct one-on-one meetings to discuss the overall package and how they can maximize their benefit. Encourage employees to ask questions and provide feedback on the compensation package.

While communicating, be clear that the package isn't set in stone. As the company grows, so should the benefits. This shows a commitment to your employees and their well-being. One way to do this is through a Total Compensation Statement. This report includes the ability to show benefits, retirement plans, and any other perks or rewards provided by the company. An important aspect of communicating the competitive package is highlighting the non-monetary benefits. These can include flexible work schedules, remote work options, opportunities for growth and development, a positive work 

A competitive compensation package is not just about outspending your competitors but about smartly positioning your company to attract, engage, and retain the best talent. It's an ongoing process that requires regular review and adjustment.  Be transparent with your employees about this process and involve them in the decision-making.

Investing time and resources into creating a compelling deal will yield dividends in the form of a motivated, loyal, and productive workforce. Remember, your employees are your most valuable asset. It's time to ensure they feel the same way about your business.

Attract, Engage, and Retain Top Talent

A competitive compensation package is not just about outspending your competitors but about smartly positioning your company to attract, engage, and retain the best talent. It's an ongoing process that requires regular review and adjustment.

Investing time and resources into creating a compelling deal will yield dividends in the form of a motivated, loyal, and productive workforce. Remember, your employees are your most valuable asset. It's time to ensure they feel the same way about your business.