In today’s digital society, having a good social media presence is essential for businesses of all sizes. When leveraged properly, it can connect a business with its customers, help them promote products and services, and even recruit new employees. Therefore, if you are not currently utilizing social media for recruitment, now is the time, as you are missing out on a valuable opportunity to reach a large pool of potential candidates.
Read on to learn more about how to effectively leverage social media for recruitment and take advantage of all that means in today’s digital age:
Create a Strong Social Media Presence
The first step in leveraging your social media presence is to have a good one. This means having a well-designed profile on each major social media platform, such as LinkedIn and Twitter. To look at this further, consider that your brand’s social media presence is, in essence, a bite-sized sample of your business presented in messaging and visuals on social media platforms. All businesses in today’s society must have a strong social media presence to remain competitive. However, establishing this presence isn’t enough. Even after creating a good presence, updating your profiles regularly with fresh content that will appeal to potential candidates is important.
Use Social Media to Promote Open Positions
Post about a new job on your social media channels when you have a new job opening. Be sure to include all relevant information, such as the job title, location, and qualifications necessary for the role. According to data from Statistica, in the year 2021, there were over 4.26 billion social media users worldwide. This amount is expected to increase even more and nearly six billion by 2027. Therefore, posting option positions on your social media will give you access to many potential employees, some of whom might be extremely high quality.
Use Social Media to Connect With Potential Candidates
Don’t stop by only using social media to promote your open positions. Do that, but then move past that and use it to connect with potential candidates to learn a bit about them. Follow them on social media, engage with their posts, and contact them to learn more about their qualifications. Of course, be careful with this as you don’t want to seem obsessive, but instead just interested in their life as it relates to a potential spot on your professional team. Looking through a potential candidate's social media presence gives you a look behind the scenes at what isn’t listed on their resume and tells you a bit about who they are. Even their hobbies and other interests can tell a hiring manager a great deal about them and help them decide between candidates.
Use Social Media to Build Your Employer Brand
Your employer brand is what potential candidates think of when they consider your company. You can use social media to build a positive employer brand by sharing stories about your company, culture, employee benefits, and work environment. In addition, keep the following tips in mind for how to successfully build up your brand’s social media presence:
- Update accounts. As mentioned above, it’s important to update content and relevant information.
- Post often, but not too frequently. Ideally, according to the experts, you want to aim for posting three to four times a week. You don’t want to overdo the posting, which can lead to annoyance and fatigue for followers.
- Cross-post when possible. Various platforms allow you to cross-post, which can save time.
- Make sure that whatever you post translates well from platform to platform.
- Ensure social media updates are engaging and positive.
- Join groups on LinkedIn and Facebook which could help you access even more potential employees.
- Ensure your brand voice’s tone, image, and voice remain consistent across all postings. You don’t want to give mixed signals to potential candidates about your brand. Instead, you want a clear message to come across.
Use Social Media to Recruit Passive Candidates
Passive candidates are individuals who are not looking for a new job actively but who may be open for a new opportunity if just the perfect one presents itself. Use social media to reach these candidates by sharing content relevant to their interests and expertise. In today’s competitive marketplace, finding and hiring passive candidates can make a real difference in your brand’s success. These potential employees can bring an immense amount of value to your business. Of course, you have to be creative when appealing to this type of employee as they aren’t going to be searching job boards as they are not actively seeking employment. This makes them the perfect target for social media posts as they are less pushy and/or aggressive. Remember that passive candidates comprise many potential employees, as 70% of all candidates fall into this category.
Social Media Works to Interest New Hires
By following the tips listed above, you can effectively leverage social media for recruitment and attract top talent to your company. At TPC, where we are More Than Payroll, we understand the challenges you face in today’s business world when recruiting top talent. We would love to help you incorporate the above-stated tips and work with you in other ways to appeal to recruits. Contact us today to learn more. 
