Did you know that the cost of hiring a new employee can range from $4,000 to $7,650 in today’s competitive market? Did you also know that it takes on average between 40 and 52 days to fill a vacant position, especially when you are handling job postings internally? That’s right, not only is finding the right employee time-consuming, it’s also expensive.
Add to that the fact that hiring the wrong employee can cost you big—averaging nearly $15,000 according to Career Builder— and you can understand how important getting the hiring process right is to the success of your company. Unfortunately, the tried-and-tried methods of yesterday don’t work like they used to, meaning simply placing an ad on Indeed alone probably won’t be enough to find you the best possible employee for your position, though it is a big part of finding that person. Instead, today, finding the right employee has a great deal to do with branding.
When you place an ad for your open job position, you are communicating what makes your brand different. Who your brand is, what it stands for, etc. Remember, recruitment for new employees is marketing. You are in essence “selling” your business, your brand, the open position to potential candidates. Once you have your job posting ready, consider getting the word out by posting it on the following locations:
The most important factor about job placement ads isn’t about WHERE you place the ads per se but instead HOW you place said ads. To better understand the vast importance of the how, consider the following applicable statistics:
We mentioned it already up above, but this one point is so vital it merits additional focus. It’s immensely important that you position yourself as the employer of choice. To do this, talk about what you can offer an employee that might make them choose to work for you over another business. Define who you are as a brand. You must be considered a quality employer if you want to attract quality employees. Consider how your company could promote and present itself in the following ways:
Once you consider the above elements and what your brand offers within each category, spread the word. Tell potential candidates everything you can about all the benefits you offer, employee packages, etc., and do so through your career pages, social media presence and blog posts.
Not only can high-quality recruitment help you obtain new employees, it can also help you retain your current ones and keep them happy. For a single platform that will help you develop and track your recruitment campaign that works, contact TPC today!